GrowingAlgo In-house teams
Agree the campaign name and UTM before anyone launches. Check headline length in review. Put ROAS and CAC in the Monday report using the same formulas.
All-in-one marketing suite
All-in-One Marketing Suite Ads, SEO, social and tracking
Free tools for campaigns, Google Ads, SEO, social, WhatsApp, conversion and tracking. Each page has a short how-to. 53 tools. Free. No sign-up.
Start here
What do you need to do today?
Pick the job that matches your week. Each one lists the free tools to open next.
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Launch paid ads without messy reports
Give the campaign one name. Put that same name in the UTM. Check that Google Ads headlines fit 30 characters. After you spend, look at ROAS.
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See if your ads made money this week
ROAS tells you if you should spend more. CPA is what each conversion cost. CAC is what a new customer cost. Use each number for the right question.
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Get a page ready for Google search
Write a title that fits in Google. Write a description that makes people click. Add schema if you need it. Check the page before you publish.
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Help the landing page convert more clicks
Make sure the page matches the ad. Use one clear button. Do not stop an A/B test on day one. Know CAC next to LTV before you raise the budget.
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Put WhatsApp on the same campaign as the ads
Build a wa.me link with the offer in the first line. Count the Cloud API template. Tag any landing URL with the same campaign name.
Guides
Marketing tools by the work you do
SEO, ads, content, WhatsApp, social, on-page and off-page. Open a guide to see the tools and short articles for that work.
- For SEO SEO titles, schema, and page checks 10 tools · 1 guide
- For ads experts Google Ads limits, ROAS, and ad copy 12 tools · 3 guides
- For content creators Captions, YouTube titles, and calendars 10 tools · 2 guides
- For off-page SEO Sitemaps, robots.txt, and sharing 7 tools · 1 guide
- For on-page SEO Titles, meta tags, and internal links 9 tools · 1 guide
- For WhatsApp marketing Click-to-chat, API templates, UTMs 8 tools · 2 guides
- For social media marketers Calendars, captions, YouTube, length 11 tools · 3 guides
All tools
Browse marketing tools by category
Seven groups: campaign setup, ads, SEO, social, WhatsApp, conversion, and tracking. Open a category to see every tool inside it.
- Campaign Builder Name the campaign, write a brief, and add UTMs before you spend. 6 tools
- Ad Tools Google Ads and Meta character counts, plus ROAS, CPC, CPM and CPA. 10 tools
- SEO Tools SEO titles, meta descriptions, schema, sitemaps, and a page check. 10 tools
- Social Media Tools Content calendar, captions, hashtags, and YouTube titles. 10 tools
- Conversion Tools Landing pages, CTAs, A/B tests, CAC and LTV. 11 tools
- Tracking & Analytics UTMs, ROAS, ROI, and where the funnel drops off. 9 tools
- WhatsApp Marketing Click-to-chat links, message length, and template names for the API. 3 tools
Popular
Popular marketing tools
A good place to start: UTM builder, Google Ads headline checker, ROAS calculator, and SEO analyzer.
- Campaign Builder UTM Builder Build clean campaign URLs with source, medium, campaign, term and content.
- Ad Tools Google Ads Character Counter Check RSA headlines against Google character limits before you waste a pin.
- Ad Tools Meta Ads Character Counter Primary text, headline and description limits for Facebook and Instagram ads.
- Ad Tools ROAS Calculator Return on ad spend from revenue and media cost. The number that decides scale.
- SEO Tools SEO Analyzer Check title, meta, H1 and URL before you hit publish.
- Conversion Tools A/B Test Calculator Compare two variants. See the lift. Do not stop on day one.
Glossary
What UTM, ROAS, CAC and RSA mean
Short meanings in everyday words. Each term links to a tool you can use right away.
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UTM
Extra tags on a link so Google Analytics can see where the click came from. Keep them lowercase, with hyphens. Use the same campaign name as in the ads account.
Use UTM Builder -
ROAS
Return on ad spend: money from ads divided by what you spent on ads. Example: ₹2 lakh revenue and ₹50,000 spend is 4.0x ROAS. This is not the same as ROI.
Use ROAS Calculator -
ROI
Return after the full cost - ads, tools, people, and creative. Use this when you decide if the channel is worth the team, not only this week’s ads.
Use Campaign ROI Calculator -
CAC
Cost to get one new customer. Look at it next to LTV (what a customer is worth over time). Do not call last-click ROAS “CAC.”
Use CAC Calculator -
RSA 30 / 90
Google Responsive Search Ads: 30 characters for a headline, 90 for a description. Spaces count. Check before you upload.
Use Google Ads Headline Checker -
SEO title
The title tag Google may show in search. If it is too long, Google cuts it. Put the main keyword near the front.
Use SEO Title Generator
Workflow
How to run a Google Ads campaign
Do these steps in order: plan the campaign, tag the link, write the ad, check the landing page, then look at ROAS.
For teams
For in-house teams, agencies, and founders
Use GrowingAlgo as a shared checklist. Same campaign names. Same formulas. Nothing extra to buy.
Agencies
Send the client a simple path: plan - UTM - ad limits - landing page - ROAS. You will spend less time explaining what a UTM is.
Founders
You still need CAC, LTV, and a test you did not stop too soon. Conversion tools cover that. SEO titles live under SEO. You do not need another paid app for these jobs.
Guides
Guides on UTMs, ROAS, and SEO titles
Short articles. At the end of each one you will see which tools to use next.
- UTM parameters, explained for campaign reporting What utm_source, utm_medium and utm_campaign actually do, how to keep them clean, and which GrowingAlgo tools to use before you spend.
- ROAS vs ROI: which number to use in paid ads ROAS is return on ad spend. ROI is return on the full cost. When to use each, and the GrowingAlgo calculators that keep the weekly review honest.
- Google Ads character limits for RSA headlines and descriptions Current Responsive Search Ad limits, why truncated copy loses the auction, and the GrowingAlgo checkers to run before you pin a headline.
- CAC vs CPA: which cost to put in the weekly review CPA is cost per conversion. CAC is cost to acquire a customer. When they diverge, and which GrowingAlgo calculators to use.
FAQ
Common questions about GrowingAlgo
Short answers. The full list is on the FAQ page.
What is GrowingAlgo?
GrowingAlgo is a free all-in-one marketing suite: campaign setup, Google and Meta ads, SEO, social, WhatsApp, conversion math, and tracking. Tools sit in simple groups so you can finish a job in one place.
Are GrowingAlgo tools free?
Yes. GrowingAlgo is free for marketers. You can open the tools and guides without paying.
Do I need an account to use the tools?
No. You can browse the site, read the guides, and use the public tools without signing up.
How is GrowingAlgo different from a random tools website?
Every tool here is for attracting visitors, converting them, or measuring results. You will not find password generators or lorem ipsum. Start from Campaign Builder, Ad Tools, SEO, Social, Conversion, or Tracking.
What should I open first for a paid campaign?
Start with the campaign name, then the UTM builder, then the Google or Meta character checkers. After the ads have spent, open the ROAS calculator.
Can an agency or in-house team use GrowingAlgo?
Yes. Use it as a shared list: campaign names, UTMs, ad limits, SEO titles, and numbers like CAC and LTV before the weekly report.
From Vikrant
Why I built GrowingAlgo
I built GrowingAlgo so you do not have to jump between ten sites for a UTM link, a ROAS check, or a headline that fits Google Ads. Even a small job deserves a proper tool.
This is free, for other marketers. If a tool does not help you get traffic, convert visitors, or measure results, it does not belong here.