GrowingAlgo Tools and guides
For ads experts
Paid ads are simple on paper. Headlines must fit 30 characters. You need ROAS to decide if you should spend more. Keep the same campaign name in the ads account and in the UTM.
Tools
Free tools for ads experts
- Google Ads Headline Checker Check RSA headlines against Google character limits before you waste a pin.
- Google Ads Description Checker Validate description length so copy is not truncated in auction.
- Meta Ads Character Counter Primary text, headline and description limits for Facebook and Instagram ads.
- Ad Copy Generator Structured ad lines from offer, audience and proof - not random slogans.
- Ad Variation Generator Rotate angles: benefit, proof, objection, urgency - same offer.
- Ad Brief Generator A tight brief: offer, audience, proof, CTA, and constraints.
- UTM Builder Build clean campaign URLs with source, medium, campaign, term and content.
- ROAS Calculator Return on ad spend from revenue and media cost. The number that decides scale.
- CPC Calculator Cost per click from spend and clicks. Benchmark before you bid.
- CPM Calculator Cost per thousand impressions. Useful when reach is the lever.
- CPA Calculator Cost per acquisition from spend and conversions.
- Campaign ROI Calculator Return after the full campaign cost, not only ad spend.
Guides
Related reading
- Google Ads character limits for RSA headlines and descriptions Current Responsive Search Ad limits, why truncated copy loses the auction, and the GrowingAlgo checkers to run before you pin a headline.
- ROAS vs ROI: which number to use in paid ads ROAS is return on ad spend. ROI is return on the full cost. When to use each, and the GrowingAlgo calculators that keep the weekly review honest.
- CPC or CPM: which lever you are actually pulling Cost per click vs cost per thousand impressions. When each is the honest unit, and the GrowingAlgo calculators for both.
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