Tools and guides
For WhatsApp marketing
WhatsApp marketing is a click-to-chat link, a message that fits the API box, and the same campaign name in the UTM as in the ads. The Cloud API will reject a template name with spaces. Count the body before you submit.
Tools
Free tools for WhatsApp marketing
- WhatsApp Link Generator Build a wa.me click-to-chat link with a prefilled message.
- WhatsApp Message Counter Count session messages and Cloud API template fields before you submit.
- WhatsApp Template Name Generator Name a Cloud API template: lowercase and underscores, not a headline.
- UTM Builder Build clean campaign URLs with source, medium, campaign, term and content.
- CTA Generator Clear calls to action matched to intent and funnel stage.
- Landing Page Analyzer Check if the page matches the ad: offer, proof and CTA.
- Caption Generator Write a caption that fits the platform and the offer.
- Social Media Character Counter Count characters for X, LinkedIn, Instagram, Facebook and YouTube.
Guides
Related reading
- WhatsApp click-to-chat links and Cloud API templates wa.me for a button. Template names and character limits for the API. How UTMs still apply when the tap is in WhatsApp.
- UTM parameters, explained for campaign reporting What utm_source, utm_medium and utm_campaign actually do, how to keep them clean, and which GrowingAlgo tools to use before you spend.
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