GrowingAlgo SEO Tools · Attract
Keyword Intent Classifier
Search intent is why someone typed the query. This tool sorts keywords into informational (learn), commercial (compare), transactional (buy or sign up) and navigational (find a brand). Match the page to that job.
The tool
Try it here
Use this after you have a keyword list or a cluster. Do not write a “what is” article for a query that wants a demo form.
Why it helps
Why you need a Keyword Intent Classifier
Informational: they want an explanation (what is a UTM). Commercial: they are comparing options (best utm builder). Transactional: they are ready to act (book a demo, utm builder free). Navigational: they want a specific brand or login (acme login).
A mismatch is a bounce. Ranking a blog post for a transactional query often loses to a tool or a pricing page.
Paid and organic share this idea. An RSA (RSA = Google’s multi-headline search ad) for “book a demo” should not land on a glossary.
When
When to use it
- When you are choosing between a guide, a tool page, a comparison, or a demo URL.
- When a cluster looks mixed - half “what is,” half “buy.”
- When paid search and SEO are bidding on the same terms with different landing pages.
- Before you write the title. Intent decides the promise in the title.
How
How to use it
- 1Paste keywords, one per line.
- 2Read the label: informational, commercial, transactional, or navigational.
- 3Assign a page type that fits: article, comparison, tool or pricing, homepage or login.
- 4If one list has all four intents, split it. Do not force one URL to do four jobs.
- 5Then cluster the terms that share both topic and intent.
Example
Example: intent for Acme’s keyword list
Same list as clustering. google-in-demo-exact-2026q3 is transactional. The blog is informational. Do not mix the landing pages.
You put in
- Keywords
- what is a utm, best utm builder, utm builder, book a product demo, acme login
You get
what is a utm - informational - blog guide best utm builder - commercial - comparison or tool page with proof utm builder - transactional / commercial - free tool page book a product demo - transactional - https://acme.com/demo acme login - navigational - login or homepage
Five terms, four jobs. “utm builder” can live on the tool. “book a product demo” belongs on /demo. Linking them is fine. Ranking them as one page is not.
Result
What this changes for you
The page matches what Google and the searcher already expect. You stop sending buy-intent traffic to a 2,000-word definition.
Common mistakes
- Treating every keyword as transactional because you have a demo to sell.
- Writing a 3,000-word guide for a navigational query. They wanted the brand, not a lecture.
- One landing page for informational and transactional ads. Paid will look expensive. Organic will confuse Google.
- Ignoring commercial intent. Comparison queries often need a table and proof, not a soft blog intro.
FAQ
Keyword Intent Classifier FAQ
What is keyword intent?
Keyword intent is why the searcher typed the query. The four common types are informational (learn), commercial (compare), transactional (act or buy) and navigational (find a brand).
What are the four types of search intent?
Informational: learn something. Commercial: compare options. Transactional: buy, sign up, or use a tool. Navigational: reach a specific site, login or brand page.
How do I match a page to keyword intent?
Give informational queries a clear guide. Give commercial queries comparison and proof. Give transactional queries a tool, pricing or demo. Give navigational queries the real destination, not a blog post.
Can one page target more than one search intent?
A little overlap is normal. If the jobs are truly different (what is vs book a demo), use two URLs and link them. One page trying to do both often ranks for neither.