SEO

SEO title length: write for the SERP, then the keyword

Google may show about 50–60 characters of a title, depending on width in pixels, not a hard count. If your promise sits after the cut, nobody sees it.

Lead with the query the page can win, then the benefit. Brand last if it still fits. A title that is only the brand plus “home” ranks for nobody.

The meta description is not a ranking factor you can game. It is the preview of the click. Repeat the offer, not the same keyword stuffed twice.

Check SERP preview and the page analyzer before the URL goes live. Fixing a truncated title after index is slower than fixing it in the draft.