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Marketing Dashboard Generator

A weekly marketing dashboard is one page: spend, revenue, ROAS, CPA, conversion rate. Same campaign names, same dates. It is a review, not a wallpaper of 40 charts.

The tool

Try it here

Use this before the Monday meeting. Pull the numbers you already trust. Generate the layout so everyone reads the same row.

One page for the weekly read

Scorecard

Why it helps

Why you need a Marketing Dashboard Generator

Five numbers beat a slide dump. Spend, attributed revenue, ROAS, CPA, conversion rate. Add CAC monthly, not daily.

Campaign names must match ads, UTMs, and the sheet. google-in-demo-exact-2026q3 is one row. Brand Exact is another.

ROAS and ROI both belong only if labelled. Media vs full cost. See the ROI note on this site.

ROAS IS MEDIA. ROI IS THE JOB.ROAS IS MEDIA. ROI IS THE JOB.Revenue₹2,00,000Full costads+tools+peopleROI(R−C)÷CIf you only divide by media, you are doing ROAS. Say so.Last-click vs split is an argument. It is not a second source of truth.
A weekly dashboard is five numbers with names, not twenty widgets.

When

When to use it

  • The recurring review - weekly for media, monthly for CAC and LTV.
  • When two people bring two spreadsheets.
  • When a new campaign launches and needs a blank row with the locked name.

How

How to use it

  1. 1Pick the period and the campaign names.
  2. 2Enter spend, revenue (or conversions), clicks or visitors.
  3. 3Read ROAS, CPA, and conversion rate on one line each.
  4. 4Paste into the doc. Do not add vanity metrics that nobody uses to decide.

Example

Example: Acme Monday row

Week of google-in-demo-exact-2026q3. Same figures as the ROAS and conversion examples.

You put in

Spend
₹50,000
Revenue
₹2,00,000
Conversions
25 demo booked
Clicks
1,250

You get

Campaign: google-in-demo-exact-2026q3
Spend ₹50,000 · Revenue ₹2,00,000 · ROAS 4.00x
CPA ₹2,000 · Conv. rate 2%
Note: ROI and CAC are not on this daily row - use full cost and customers at month end.

One row, one name. If Meta retargeting uses meta-in-demo-retarget-2026q3, that is a second row. Do not blend them into “Always on.” Open the ROAS and CPA calculators if a cell was typed by hand.

Result

What this changes for you

The team argues about the offer and the page, not about which export to believe.

Common mistakes

  • Forty KPIs and no decision.
  • Mixing platform ROAS windows in one cell.
  • A dashboard named CAC that is actually lead CPA.
  • Refreshing live numbers in the meeting with no date stamp.

FAQ

Marketing Dashboard Generator FAQ

What does a marketing dashboard generator include?

A one-page weekly set: spend, revenue, ROAS, CPA and conversion rate, by campaign name. CAC and LTV belong on a slower cadence.

How often should I run a marketing dashboard generator?

Weekly for media. Monthly for CAC and LTV. Do not rebuild the definitions every time. Lock campaign names first.

Should a marketing dashboard generator show ROAS or ROI?

Show ROAS for the weekly spend decision. Show ROI when full cost is in. Label both. They are not the same.

Can a marketing dashboard generator replace GA4?

No. It is a review layout from numbers you already have. GA4 and the ads accounts stay the sources. Clean UTMs so the rows match.

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